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Posts Tagged ‘Social Media’

#Fridea: Using ROI in Social Media To Make Your Entire Company Happy

In Fri-deas, Social Media on July 13, 2012 at 3:17 pm

ROI is one of the hottest broads strutting its stuff on the social media block. Hopefully you know her–the one with nice big numbers in all the right places, and a lean routine to maintain this figure. What is ROI? It’s an initialism that represents “Return on Investment”. According to Investopedia, Return on Investment is:

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Formula:

ROI’s application to social media is unique to the company and the company’s goals. ROI does not have to be measured in dollars, directly, either. There are four major sectors of ROI, according to @JerryAllocca, author of Connected Culture. I won a copy of his book today at the Fair Media Council Social Media Boot Camp. Here are the four areas:

  1. Financial
  2. Risk Management
  3. Digital Footprints
  4. Brand

The first key [to results and happiness] is to integrate your social media efforts into the bottom-line of the business. (Extensive research required.) Check out Basics for the Digital Marketer (Chris S. Penn). When integrating into the bottom-line, “social” efforts will inherently be integrated into the business’ funnel–helping to earn money. This can be measured, and this is why measurement is essential to success.

More on Measurement
Christopher S. Penn–@cspenn on Twitter–mentioned in his @Radian6 webinar Marketing White Belt: (1) people migrate, and (2) fragmentation. We are not static beings, especially in digital mediums. Constant testing, utilizing metrics, and measurement is necessary to validate your efforts.

“_ _ I” – what were the first two letters?
What’s more, the I in ROI is what sticks out to non-social media mavens. Be wary of “expert” rhetoric, according to Craig Yaris, Chief Social Marketer at EsquireTech Solutions. Promote and create understanding and openness, says Jeff @namnum and John Doyle (@14str8). The R is elusive, according to ROI social media panel at Fair Media Council events. To manage business interests and your happiness, define goals and agree to said goals with your organization’s silos.

My ROI: your feedback
What’s your experience with ROI? What metrics do you utilize to measure ROI? Be positive, be negative, be neutral! Just be you, and do your thing.

SHARE: Radian6 Webinar: How to Make Your Content Rule

In Business & Marketing on June 20, 2012 at 2:49 pm

Radian6 Webinar: From Boring to Story: How to Make Your Content Rule with Ann Handley

Fast-Forward to 8:20, to avoid microphone difficulties.

Partner: Radian6
Location: The Internet
Event Date: 11 June 2012
Speakers: Ann Handley

Ann Handley offers professional insight into the content marketing realm, focusing on the art of storytelling as a concept, to create change within your organization. #GoodEnoughSucks. It’s time to rise up and brand your business! Below you will find key points to the webinar.

Content is the New Black

  • Creating content that will resonate with the audience.
  • Content Marketing spending over the next 12 months (infograph) illustrates 60% of companies are looking to increase B2B spending
  • Strategies: Articles – 79% | Social Media – 74%
  • Produce content that is sustainable and repeatable
  • 41% of companies are struggling to produce content that engages their audience
  • Content is not new, but the social tools and platforms are new
  • 13 strategies you can use to jump-start your content

For the full story visit Radian6 at Webinar Recap

60% of under-20s read one book per year …. Facebook [Parody]

In Golden Nuggets on June 13, 2012 at 11:12 am

Good morning, blogosphere. It’s time to massage this one into your frontal lobes: “The social web — A place for made-up facts (funny video)

Gini Dietrich! Thank you for sharing this Golden Nugget on Twitter this morning.

Related: SocialNomics09 YouTube Feed

The video featured above is a parody, but socialnomics09 has serious vids up there too. Which style do you prefer?

  • Is social media the end of reliable information?

5 Methods To Participate In Digital That Lead To Personal Growth

In Personal Development on June 6, 2012 at 8:00 am

This is the 2nd of two follow-up posts to #MakeItCount: How You Can Change The Digital Landscape. The 1st follow-up entry is: 5 Communities to Begin Your Digital Research and Participation. Below are 5 ways to participate in digital that lead to personal growth:

  1. Socialize. Join social networks to witness [and partake] in the value of sharing and distribution of information. On a very basic level: conversation will open up doors for you. Here, I would like to focus on Twitter. I follow people that are related to new media and popular culture. Yesterday I mentioned delving deeper into a news culture. Enter Twitter. Follow the guys and gals that make it happen, not just the organization itself. Just search a contributors name on Google. Here’s an example query for one of my Twitter crushes: Tim Carmody The Verge Twitter Account. Twitter is a great resource to aggregate content as a news source specifically tailored to your needs.
  2. Give Praise. This simply means to join the blogging conversation. Once you find your niche, start commenting. You do not need to be a kiss-ass but comments are gold for writers. Share your perspective and ask questions—just make sure it’s relevant. When posting comments be sure to provide an identity marker. Most blog platforms allow you to link your name to a website or social network account. A final note: if you haven’t started blogging, it’s a good idea to start.
  3. Subscribe. After you have found your sweet spot, subscribe to your favorite material. It’s conveniently sent to your inbox so you don’t have to go looking for it each day or however often you browse sources. This also increases your exposure to a different medium in how people connect digitally. Again, Copyblogger has great info on this.
  4. Network. Begin building your online presence with services like LinkedIn or Instagram. Focus on your brand when connecting with people. This does not mean promote yourself. This means connect with others, especially with mutual interest. Building a digital identity puts a “face” to your work, progress, and goals.
  5. Help Others. This is a form of paying your dues. Building a portfolio of content featured on prominent websites and organizations in your industry is a huge plus. I am building my portfolio by guest posting and blogging (“free”) for larger organizations. These are [in a way] like freelance internships. And it shows you are savvy in establishing business contacts, communicating clearly, and you have the talent to be featured for an established business.

Summary of the content featured above:
These five methods seem like they are promoting others, and not your personal brand, but it is quite the opposite. Money isn’t the only currency available to promote yourself. Larry Stybel, writing for HBR, offers further insight in How to Get a Job Without Experience. Surrounding yourself with people who are successful and making it count is a reflection on you and your character. Please share your methods that have brought you both success and failure in the comments section. There’s room to grow from experience in both ends of the spectrum.

Debate: Internet Civility and Anonymity in Western Culture

In Digital Communications on June 5, 2012 at 12:48 pm

Wales, Keen and Sifry Debate Internet Civility, Anonymity

Partner: Miller Center of Public Affairs
Location: National Press Club | Washington, D.C.
Event Date: 05.18.10
Speakers: Andrew Keen, Farhad Manjoo, Micah Sifry, Paul Solman

I enjoyed Jimmy Wales, founder of Wikipedia:

What I think that we need to recognize is that we have to work for social mechanisms that drive towards quality and thoughtfulness. And that we are still very much at the beginnings of that. We have some hints of it here and there […] Newspapers haven’t figured out how to engage their audiences in a way that is productive. Instead, we have comment boards that are useless angry people that are yelling at each other.

Andrew Keen, entrepreneur and writer, discusses:

  • The Issue of Anonymity, not the Internet
  • Western culture thinks: The Internet is a Right, not a responsibility
  • Jeff Jarvis: The Internet is the Next Society
  • Social contract theory
  • Central fact of social, cultural, and political life in the 21st century
  • Key responsibility in the West: reveal who you are to solve the problem

Micah Sifry, co-founder of Personal Democracy Forum, makes compelling arguments that suggest anonymity is a double-edged sword. There are circumstantial benefits to anonymity.

Closing Remarks
It’s most beneficial to push these three minds together, without losing form or becoming mush. They all make great arguments and marshal strong evidence to support their claims. We can’t forget they are on the same side: to promote digital and push this culture forward. If we combined all perspectives, [and were able to execute and pull it off] the Internet might be a utopia.

Imagine a culture that embraces social mechanisms to promote quality, thoughtfulness, and responsibility while still enabling the present nodes of communication, especially the freedom to post anonymously.

The nature of digital is a constant state of flux, which means it’s difficult to grasp exactly how to communicate. I like to call the places we communicate: joints, as a knee or elbow but much more flexible and durable. These joints allow us to interpret language and construct meaning. We’re all learning along the way. A little patience might help us, and go a long way.

The full video and story is featured at FORA.tv | Debate: The Internet and Democracy.

#MakeItCount: How You Can Change The Digital Landscape

In Business & Marketing on June 4, 2012 at 6:44 pm

I ate breakfast on my balcony today and saw the “double-yellow” lines on my street had been redone. (And the street recently paved!) I noticed, however, that these lines did not meet at the white crosswalk lane. And I thought: huh, that’s funny. The next question is fairly easy to think of, but not obvious to address: why didn’t they draw the double-yellow to the white crosswalk?

Answer: because they aren’t finished yet. They will be touching up the white crosswalks as well, which are currently cracked–prime for development and change.

The same can be said for social media and the Internet, but we’re not always as conscious about these things as we are in real life. The information pool and wealth of knowledge is much greater and more subtle. It’s not as simple to identify the “pothole” (keep thinking: social). Staring at the computer screen won’t give you answer, like observing the road does. So how can we “predict” change and see what’s coming next? (On the horizon.)

Participation in Digital
To “understand” the digital frontier, you must participate. An interactive experience gives you the opportunity to explore the current landscape and discover other users’ passions, thoughts, and desires in digital [to promote your own]. Blogs, webinars, conversations, posting—as stated: participation, first. To be knowledgeable is to marshal potential resources in your favor to push digital culture forward. And to innovate, it’s important to develop strong creative and strategic thinking. This is seldom learned by following a rigid set of instructions, like a technical manual. So enjoy drafting your own syllabus.

Example:
I am a writer seeking introductions in content management to promote a brand, mission or company. I attend @Radian6 webinars regularly, and connect with people like @ginidietrich, founder and CEO at Arment Dietrich, a Chicago-based integrated marketing communication firm. I will be guest blogging for them in July! (I am very excited.)

Wrestling with Uncertainty
Discovering outlets I’m interested in has proven to be a great tool in directing my attention and how I can get there—to apply my skills and expertise to new media. Your passion and development is to be determined along the way. Don’t let this uncertainty intimidate you. Or if you already know exactly what you wish to do, your execution should be that much easier.

The beauty of innovation is: you don’t have to do it alone. We need a lot of fingers and toes to count the number of people looking for what’s next in digital. And the big guys at corporations don’t even know.

Developing Valuable Connections, with Mutual Interest
Find like-minded people and groups to learn and develop with, together. Organizations like Radian6 and Arment Dietrich are two of many places I look for quality information. Don’t be afraid to make leaps and connect with people. A beautiful network of connections awaits you. Consider Twitter, Facebook, Quora, niche forums and threads, etc. You just have to get out there and go.

Susan Chun, who recently announced her own blog’s obituary, Smudged Text, writes: “Twitter is like a virtual water cooler where you can share interesting links with interesting people.” (Twitter is the reason I am blogging less.) I’m discussing collaboration with Sue, now, which I am very excited about. Remember: Information exchange is at an all-time high. It’s important to choose wisely, as not to spread your jam too thin, but also Make It Count:

Don’t forget the Medium
The digital landscape’s workflow must also be considered. Humans are not the only members in the process. Workflow systems now incorporate man and machine, as I like to call it “manchine”. Knowing how these devices work is also a must. I am currently learning HTML, CSS, and Google Webmaster Tools to name a few. A carpenter can’t build something great or discover use without insight into how their trade and resources operate. Observation is paramount.

Summary

  • Participate, to gain knowledge and insight into the user experience and collaborate with current professionals.
  • Workflow analysis, to facilitate the growth of new ideas and create a strategy. Remember: it’s not concrete; you may need to adjust along the way.
  • Observation, to identify existing structures and resources.

Above all:

#MAKE IT COUNT

Are you pursuing a career in new media or involving the Internet? What are you looking for? If you have insight into strategies or inspiration, share your ways! How do you spend your time online? What’s worked for you and what has not?

Stay hungry, and you will make sure you get fed.