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SHARE: Radian6 Webinar: How to Make Your Content Rule

In Business & Marketing on June 20, 2012 at 2:49 pm

Radian6 Webinar: From Boring to Story: How to Make Your Content Rule with Ann Handley

Fast-Forward to 8:20, to avoid microphone difficulties.

Partner: Radian6
Location: The Internet
Event Date: 11 June 2012
Speakers: Ann Handley

Ann Handley offers professional insight into the content marketing realm, focusing on the art of storytelling as a concept, to create change within your organization. #GoodEnoughSucks. It’s time to rise up and brand your business! Below you will find key points to the webinar.

Content is the New Black

  • Creating content that will resonate with the audience.
  • Content Marketing spending over the next 12 months (infograph) illustrates 60% of companies are looking to increase B2B spending
  • Strategies: Articles – 79% | Social Media – 74%
  • Produce content that is sustainable and repeatable
  • 41% of companies are struggling to produce content that engages their audience
  • Content is not new, but the social tools and platforms are new
  • 13 strategies you can use to jump-start your content

For the full story visit Radian6 at Webinar Recap

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