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Posts Tagged ‘Digital Culture’

5 Digital Communities To Join and Begin Your Research

In Business & Marketing on June 5, 2012 at 4:00 pm

Yesterday I posted an article, #MakeItCount: How You Can Change The Digital Landscape, which highlighted (1) participation, (2) workflow analysis, and (3) observation as key roles to changing digital culture, while promoting your brand. Remember: the focus here is development in digital. If you would like help researching a different field, please contact me.

I’ve assembled an ordered list of 5 communities and networks for you to begin your research and observation, all of which I use. I will have specific activities you can take to join the conversation tomorrow. Check back with us.

  1. HBR Blog Network. I discussed the benefits of HBR Blogs on May 19th 2012. Why this network will help you succeed: personal development, strategy, insight from people who have been there.
  2. Radian6. I don’t own a business but I am in the business of the self. Stay tuned with Radian6 for their Webinars, which focus on social media, digital, sales, marketing, and customer engagement. From Boring to Story: How to Make Your Content Rule is coming up on June 7th. (Click the link above for more information.) Why this service will help you succeed: strategy, hone in on your craft.
  3. W3 Schools. If you plan on working in digital, especially blogging and editing, it’s a great idea to have a background in some coding. They offer tutorials that are straight-forward and information that is simple to digest. Why these tutorials will help you succeed: foundations in understanding how digital operates.
  4. Wired | Mashable | Gizmodo | Tech Crunch If these were people, they would be a great golf foursome. Developing a regular news diet tailored to your interests is paramount when pursuing digital careers. These are my personal favorites. Find what yours are with Google. I will discuss how to get deeper into their culture later in the week. Why this information will help you succeed: strategy, keeping current with your industry, learning from the pros.
  5. Copyblogger. These guys (and gals!) are the bomb! They offer tutorials in copywriting, content marketing, SEO copywriting, email marketing, keyword research, landing pages, and internet marketing. Many claim to be the Bible when it comes to these topics, with catchy slogans like The all-in-one to becoming a marketing guru! Just …. Don’t. Copyblogger doesn’t claim to be a Marketing Bible because they don’t need to create hype. Why this site will help you succeed: their content speaks for itself.

Summary of the content featured above:
(1) blog network, (2) industry service: webinars, (3) code tutorials, (4) stay current: develop a news diet, and (5) building skill sets. There are plenty of other great sources to explore by way of performing Google searches. Add your favorites to this list in the comment section below.

Update: 06/06/2012 9:44 a.m.
As promised: 5 Methods To Participate In Digital That Lead To Personal Growth.

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Debate: Internet Civility and Anonymity in Western Culture

In Digital Communications on June 5, 2012 at 12:48 pm

Wales, Keen and Sifry Debate Internet Civility, Anonymity

Partner: Miller Center of Public Affairs
Location: National Press Club | Washington, D.C.
Event Date: 05.18.10
Speakers: Andrew Keen, Farhad Manjoo, Micah Sifry, Paul Solman

I enjoyed Jimmy Wales, founder of Wikipedia:

What I think that we need to recognize is that we have to work for social mechanisms that drive towards quality and thoughtfulness. And that we are still very much at the beginnings of that. We have some hints of it here and there […] Newspapers haven’t figured out how to engage their audiences in a way that is productive. Instead, we have comment boards that are useless angry people that are yelling at each other.

Andrew Keen, entrepreneur and writer, discusses:

  • The Issue of Anonymity, not the Internet
  • Western culture thinks: The Internet is a Right, not a responsibility
  • Jeff Jarvis: The Internet is the Next Society
  • Social contract theory
  • Central fact of social, cultural, and political life in the 21st century
  • Key responsibility in the West: reveal who you are to solve the problem

Micah Sifry, co-founder of Personal Democracy Forum, makes compelling arguments that suggest anonymity is a double-edged sword. There are circumstantial benefits to anonymity.

Closing Remarks
It’s most beneficial to push these three minds together, without losing form or becoming mush. They all make great arguments and marshal strong evidence to support their claims. We can’t forget they are on the same side: to promote digital and push this culture forward. If we combined all perspectives, [and were able to execute and pull it off] the Internet might be a utopia.

Imagine a culture that embraces social mechanisms to promote quality, thoughtfulness, and responsibility while still enabling the present nodes of communication, especially the freedom to post anonymously.

The nature of digital is a constant state of flux, which means it’s difficult to grasp exactly how to communicate. I like to call the places we communicate: joints, as a knee or elbow but much more flexible and durable. These joints allow us to interpret language and construct meaning. We’re all learning along the way. A little patience might help us, and go a long way.

The full video and story is featured at FORA.tv | Debate: The Internet and Democracy.

Times-Picayune Newspaper, Sink or Swim in Digital News

In Digital Communications on May 27, 2012 at 12:56 pm

At 11:59 a.m. this morning Mark Potts tweeted: “WashPost 2nd-day reax story on Times-Picayune is by…the Times-Pic! Wapo.st/KDBmxD Do other companies get to cover themselves in WP?” Thanks Mark! Afterward, I browsed Mark’s typepad, recoveringjournalist.com, and I recommend a visit.

Onward! The Times-Picayune is a sad story. WaPo reports (If you want to call it that):

New Orleans will be the biggest city in the country without a daily newspaper. The reaction to this wrenching change in New Orleanians’ way of life was a combination of shock, incredulity, anger and sadness, expressed in telephone calls, e-mails, tweets and Facebook (savethepicayune) and at savethepicayune.com, a Web site that civic activist Anne Milling bought Thursday morning.

First, I knew Washington Post had a sense of humor but I think it is funny WaPo links to another article on their site via savethepicayune.com. For me, the link provided doesn’t match the expected destination the text suggests. (Isn’t it about saving the Picayune?)

More importantly—the original reason why I’m sharing this: I’m all for preserving traditions, but I like seeing old dogs turning to digital for help.

It’s a quiet recognition that digital is where our attention is now. So why not embrace the digital model? The smart papers are embracing digital and moving forward. It’s a rare feat for an organization to be a concrete success in modern culture, because culture is mobile and fluid and changing. The Times Picayune doesn’t need to stop the presses, but in the digital age we’re trending away from the static. If you do it well enough, you can still produce both print and digital copies. I’m sorry you can’t read a physical copy of the newspaper with your chicory coffee, I am. But future you could read the newspaper online with your chicory coffee too.