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Twitter Trends: Cookie Monster Makes the Top 5 #cheatingisOKif Tweets

In Social Media on July 18, 2012 at 3:46 pm

The Social Composition team has been keeping a close eye on today’s Twitter trend #cheatingisOKif. Here is a list of our top 5 tweets we’ve seen today. You make this list either because you had something funny to say or if you were hot enough to notice, between all of the garbage tweets. Both are diamonds in the rough.

From one G to another: Thank you, @DopeMySwaggg! Link to photo: Asian Cheats

We love all the cookies. It’s too bad they don’t see it that way. Thanks, @A_CookieMonster!

Thank you, @_vickypollard_!

Thanks @Daisu! You’re a sexy duck.

Thanks for the hot mention, @infinitehannah!

Honorable Mention:

Mariah :: @mslovelyyyy_

We found you late in the game and couldn’t sway the judges, to create a last minute upset. We think you are the cutest thing ever though. That puppy tweet almost made us cry. Someone get her a cute puppy! She deserves it. She has work in a few hours and her tummy hurts. (Mariah, let us know if someone gets you a puppy.)

Disagree? Think you have some sleeper picks up your sleeve? Add links to your favorite tweets in this trend to the comments, below. Here’s how to do this, in 3 simple steps:

  1. Go to the CheatingIsOKif trend.
  2. Click “expand” and then click “details” to view the unique URL for that tweet
  3. Copy the URL and paste it in our comments section
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#Fridea: Using ROI in Social Media To Make Your Entire Company Happy

In Fri-deas, Social Media on July 13, 2012 at 3:17 pm

ROI is one of the hottest broads strutting its stuff on the social media block. Hopefully you know her–the one with nice big numbers in all the right places, and a lean routine to maintain this figure. What is ROI? It’s an initialism that represents “Return on Investment”. According to Investopedia, Return on Investment is:

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Formula:

ROI’s application to social media is unique to the company and the company’s goals. ROI does not have to be measured in dollars, directly, either. There are four major sectors of ROI, according to @JerryAllocca, author of Connected Culture. I won a copy of his book today at the Fair Media Council Social Media Boot Camp. Here are the four areas:

  1. Financial
  2. Risk Management
  3. Digital Footprints
  4. Brand

The first key [to results and happiness] is to integrate your social media efforts into the bottom-line of the business. (Extensive research required.) Check out Basics for the Digital Marketer (Chris S. Penn). When integrating into the bottom-line, “social” efforts will inherently be integrated into the business’ funnel–helping to earn money. This can be measured, and this is why measurement is essential to success.

More on Measurement
Christopher S. Penn–@cspenn on Twitter–mentioned in his @Radian6 webinar Marketing White Belt: (1) people migrate, and (2) fragmentation. We are not static beings, especially in digital mediums. Constant testing, utilizing metrics, and measurement is necessary to validate your efforts.

“_ _ I” – what were the first two letters?
What’s more, the I in ROI is what sticks out to non-social media mavens. Be wary of “expert” rhetoric, according to Craig Yaris, Chief Social Marketer at EsquireTech Solutions. Promote and create understanding and openness, says Jeff @namnum and John Doyle (@14str8). The R is elusive, according to ROI social media panel at Fair Media Council events. To manage business interests and your happiness, define goals and agree to said goals with your organization’s silos.

My ROI: your feedback
What’s your experience with ROI? What metrics do you utilize to measure ROI? Be positive, be negative, be neutral! Just be you, and do your thing.

#Fridea: If I worked for Google

In Fri-deas on July 6, 2012 at 3:14 pm

“Frideas” is a new category at Social Composition. Every Friday, I will publish an idea in the digital, marketing/PR, or communications field. Here is the first post:

If I worked for Google … I would create Google Note. This service, also called G-note, utilizes the “stylus” technology to create files that don’t have to necessarily be ‘inside the lines’. (You can stay in the lines if you would like.) The purpose of Google Note is to support your needs in writing and note-taking. To facilitate your creativity and left-brain structural needs. If you are like me, both are equally paramount. I envision a mixture of text fields and handwriting–that supports doodling as well.

I cannot speak for everyone but, for myself, the key to quality note-taking is: understanding what benefits your form most and ability to connect ideas in the best ways possible. I enjoy the speed of writing notes on a computer, but the free form that handwriting offers–to create implicit meaning and value–is unparalleled. With Google Note you can draw lines to indicate relationships, images to support data, etc. which is difficult to incorporate into your notes with a standard computer.

What happens usually is: you fall behind. You lose your rhythm and the fluidity of the notes goes bye-bye!

But why Google? The stylus platform is already supported in other programs.

Yes, it is–but not to the full extent of my needs. Many of the programs are oriented to suit the arts. Like Wacom Bamboo Tabletsbringing you exciting new ways to get creative.

I seek utility, here, to develop creative strategies and insight later. I can’t help but think the college crowd would eat this up. Google doesn’t have to stop there either.

They can incorporate Google Note into a cloud platform like Google Docs–for easy sharing and accessibility. Google Note is my idea for the day. I have some questions for you:

  1. Would you use Google Note?
  2. How would you use Google Note?
  3. Do you think Google Note would increase your productivity?
  4. What features or benefits would you add to this service, hypothetically?

Inside the Mind of TopherJRyan:
This idea spawned from a Google+ interaction with Gini Dietrich, CEO at Arment Dietrich. My guest post, How Instagram Makes Communities Better, hit the airwaves on July 3rd (2012) and I shared this on Google+. I called her comment a “G-note”. The rest is history.

How to: Managing Your Email Inbox

In Digital Communications, Personal Development on June 26, 2012 at 5:30 pm

Remember when keeping your email inbox tidy was easy? When you only received a few emails a week?

26 June 2012–It is not uncommon to receive upwards of 50 emails per day, which means digital organization is paramount. Your inbox does not have to be an untamed storage device or a detriment to your digital communications. With Gmail and some personal training, your inbox can be a source of happiness and productivity. There is only one requirement: learning to use the Gmail tools to your advantage. Before engaging these tools, it’s best practice to sift through your inbox and delete unnecessary messages as you see fit.

  1. The Label. Labels are comparable to the standard folder. You can personalize labels with colors, names, and nesting or subcategories.
  2. The Filter. Using filters in Gmail is the single greatest organizational feature, IMO. You select an email address in the filter settings and click “create filter”. Once you establish labels, they can be applied to inbound messages to easily automate inbox maintenance. This is also done in the filter settings when creating or editing a filter. Google provides step-by-step instructions to create a filter. Play with the settings to achieve desired results (e.g. auto-archive).
  3. Control your contacts. Keep a complete list of completed contacts, with at least names and email addresses. Add notes to provide relationship context. This automates a step in compose email, specifically: recognizing your email contact by filling out the “To” field.
  4. Outsource your inbox. Google offers more to its users than Gmail. Have you ever used Google Documents? Google Calendar? These two G-tools, in particular, are very valuable when managing your inbox. Instead of holding emails in your inbox to remember dates or emails containing files, upload them to the appropriate Google tool.

A common task in email management is properly storing information and archiving. Create a routine digest for archiving your information and you will keep your inbox trimmed and lean. The “important” tab and “starred” email are great for managing more ephemeral issues—such as bookmarking important emails, in the moment, which may not carry significant weight in the long-term.

SHARE: Radian6 Webinar: How to Make Your Content Rule

In Business & Marketing on June 20, 2012 at 2:49 pm

Radian6 Webinar: From Boring to Story: How to Make Your Content Rule with Ann Handley

Fast-Forward to 8:20, to avoid microphone difficulties.

Partner: Radian6
Location: The Internet
Event Date: 11 June 2012
Speakers: Ann Handley

Ann Handley offers professional insight into the content marketing realm, focusing on the art of storytelling as a concept, to create change within your organization. #GoodEnoughSucks. It’s time to rise up and brand your business! Below you will find key points to the webinar.

Content is the New Black

  • Creating content that will resonate with the audience.
  • Content Marketing spending over the next 12 months (infograph) illustrates 60% of companies are looking to increase B2B spending
  • Strategies: Articles – 79% | Social Media – 74%
  • Produce content that is sustainable and repeatable
  • 41% of companies are struggling to produce content that engages their audience
  • Content is not new, but the social tools and platforms are new
  • 13 strategies you can use to jump-start your content

For the full story visit Radian6 at Webinar Recap

Can A Digital Security Breach Ruin Your Company?

In Criticism & Review on June 18, 2012 at 12:49 pm

City College of San Francisco Computer Virus Transmitted Personal Data For Over A Decade (HuffPost)

A story like this can kill any organization, and higher education is no exception. In an age where digital reigns supreme and serves as the primary source of communication—to transmit information, especially—there’s little more important than security of said information; [Because] a university is similar to a finance firm in the sense that they compile massive amounts of sensitive information, with realistic consequences if in the wrong hands.

Can students, faculty and the public trust you after a decade of unbridled digital contagion?

(Sounds apocalyptic, but in a way: it is. A knowledgeable hacker or network can compromise data and cause significant damage in one day. Ten years? Whew.)

This puts the entire organization in question, specifically with concern to:

  • Knowledge and Awareness
  • Innovation
  • Quality
  • Safety

I’m sure you can come up with a few examples where these qualities are important when selecting a University or higher education institution. Who is to say this reputation stops at digital?

The City College of San Francisco suspects virus and criminal activity present in their system for over a decade. And they cannot determine whether or not personal information has been compromised. It’s a fairly safe assumption that there has been a data leak. This begs the wrong question. Why or how is this data significant to the hackers? And only the insiders can speculate what the potential is for the compromise of private information.

How would you feel if your college or university has a data leak for more than ten years? What would you think of this institution? I’m unsure I could let this pass.

Background Info: I recently read Adopt the cloud, kill your IT career at InfoWorld. In this article, Paul Venezia links to City College of San Francisco Computer Virus Transmitted Personal Data For Over A Decade, which is where the story begins (above).

How Facebook Will Crash and Burn

In Criticism & Review, Digital Communications on June 17, 2012 at 12:22 pm

View Hudson Walking Bridge Poughkeepsie NY If social networks are not fluid, people abandon their core functions. Yesterday, I was taking pictures on the Hudson River and came across a fancy idea.

We saw it happen with MySpace. They were hot, hot hot! Myspace didn’t have their own verb like Google it! and Facebook me but people still said: What’s your Myspace? Then … They crashed and burned, now characterized mostly by talentless bands, spam bots, and pedophiles. But why?

Answer: All of the smart people moved on.

Jeff Jarvis and Mark Zuckerberg both speak of adding to the value of a community, for reasons why a network lives to see another day, and this is important and very clearly true. But I think there’s a hidden trend at work here, too.

Trend: You need to keep the smart people.

Remember: you don’t own them, they own you. But you need to keep them. All the smart people left Myspace for better communities like Facebook and Twitter. Myspace didn’t change. (They tried to and failed.) A fixed object can only stand still in an ocean for so long, without reinvigorating its energy.

Recent discussions with “smart” people have revealed the [above] trend. Here are common responses:

  • I am using Facebook much less than I used to
  • I use it to share my work only
  • I stopped using it all together

The “smart” people are either becoming niche-y and picky with how they use Facebook or have stopped using it all together. This is important. Why does this happen?

Less tech-savvy people are still bickering with one another via Facebook over plagues that haven’t affected forward-thinkers in new digital culture for a couple decades. This is where the gaze is now; this is where they focus their attention–They are distracted by each other.

We either find things we don’t like or we get bored with their use. After you have provided “elegant organization” to a community, you need to figure out how to keep pushing that envelope to create a sustainable business / social network.

The U.S. is trending toward a Freelance World which I think shifts attention of Facebook users, indirectly. I’m finding that I–along with people I interact with in new media and tech industries–cannot afford to spend time promoting Facebook. (E.g. Feeding them content.) These kinds of people are busy doing our own things.

The collective “we” gives away a lot of our life to things like Facebook in exchange for connectivity. And that’s not a bad thing, except when it affects workflow and productivity. I have decided …. Y’all just need to do the same, to determine if it’s worth it.

If enough smart people reconsider Facebook, the premier social network will crash and burn because intelligence has found a new home. (It’s a good thing they had enough cash to buy Instagram.)

60% of under-20s read one book per year …. Facebook [Parody]

In Golden Nuggets on June 13, 2012 at 11:12 am

Good morning, blogosphere. It’s time to massage this one into your frontal lobes: “The social web — A place for made-up facts (funny video)

Gini Dietrich! Thank you for sharing this Golden Nugget on Twitter this morning.

Related: SocialNomics09 YouTube Feed

The video featured above is a parody, but socialnomics09 has serious vids up there too. Which style do you prefer?

  • Is social media the end of reliable information?

Rejected Content: My First Submission to Digital Pivot

In Criticism & Review on June 11, 2012 at 1:57 pm

Context
Here is a letter that I wrote, as a first post for Digital Pivot. The top dogs said it did not fit with the content and style at Digital Pivot. It’s cool. I get it. This isn’t the first time my writing has been rejected. I thought this was a great way to connect with the reader, to capture more than the 25 word text box can offer.

Here is my first un-official post, to begin my writing at Digital Pivot. My Digital Pivot portfolio will be here. Thanks y’all!


Greetings Digital Pivot!

This is my first post here, and I have great aspirations for this opportunity. (Big ups to Talent Zoo!) Before I begin, I would like to share with you my story … And for you to share your story in the comments, below.

S'mores with Homemade Graham Crackers and Dandies Wherever I write, I consider the space to be a digital campfire to huddle around and swap tales. So, let’s get cozy and chat—I’ll bring the S’mores. But please bring your own shtick! I need you, and your passions and ideas more than anything because, “I’m a social dude.” (See: Baratunde at SXSW.) Everyone knows that writers need an audience, but for me it’s about something more:

We are creating culture. That’s exciting! Have you ever thought about that? Our culture blossoms in idea sharing and collaboration, to move forward. Let’s move forward together.

Who is Christopher Ryan?
First, you can call me by my full name, but I also have two nicknames: Chris and Topher. I graduated with a Bachelor of Arts in English at the State University of New York at Binghamton. Upstate New York is beautiful, especially during the warmer seasons. In my travels, I fell in love with the Internet, business and marketing, and digital lifestyle design. For me, these three niches are especially attractive because they always involve people. Collaboration is inherent to the work culture and what’s more: I liaise with others to achieve their goals and dreams.

What’s more rewarding than this?

I welcome you to my digital home, which I hope you will find wonderfully designed and easy to navigate. If you can’t find the bathroom, don’t be afraid to ask. Click the Connect with Christopher button in my portfolio to see where I am on the web. Twitter, Google+, and LinkedIn to name a few.

I have three wishes in mind for this blogging adventure—most of which cannot be granted without you, the genies:

  1. Meet new people, shape warm relationships, and grow together
  2. Offer insight into the world of technology and culture, digital social, and new media
  3. Create a collaborative space to share ideas and perspectives to push culture forward

Stay tuned for my second post that will highlight the WordPress platform. I will showcase WordPress’ greatness by way of exposing their Achilles heel. Think you know what it is? Take a stab at it in the comments. And while you’re there, tell me about yourself. This is an ‘us’ thing. Thanks for reading.

Update: Contributing Blogger to Digital Pivot // Talent Zoo

In Golden Nuggets on June 10, 2012 at 2:08 pm

Christopher Ryan

I have started blogging for Digital Pivot, a Talent Zoo Media gig. I’ll be discussing all things digital and new media. My goal is to target the mobile App market, first. Most likely beginning with Foursquare updates and analysis. I think 4sq is most interesting, at the moment.

Here’s a link to my content for you to participate:
Christopher J. Ryan

The first post is up, an introduction to the community and a short story. I’ll see you on the other side.